Strategy and Change: Really, it’s Globalization truth?
Paris, Berlin, Barcelona, Orleans, Orval, Tours, Nantes, back to Tours, back to Paris to finally go to sleep again at home, in front of the soothing sea of Barcelona … And all that in 9 days. And all that to be able to talk with 6 persons, face to face during no more than 2 hours with some of them.
And can all that not be done via a video conference? NO. Can it not be done via e- mail? NO
None of the tools of the super-globalized Web 2.0, not even the WEB 200.0 that will come, will allow us to ever substitute what we will learn from someone when we see that person doubt, ever so slightly, or blush, or when we look at the person while his eyes shine, just a little, right when he tells about something he cares about.
To see all that one has to travel, one has to find them in their environment between the people they care about, between their paperwork, their tools, their fears, their doubts, their anger. One has to go to their territory to be able to see them and listen to them, not only look at them and hear them. Because globalized or not, we still need to get close to each other, touch each other, measure each other in the closeness with the remainder that we fortunately still have of the animality between all the sophistication in communications.
However, to do all that over the last couple of days has given me an accentuated burning in my stomach, animated by the globalized fast food, a delicate back pain aided by my luggage that includes, sure, why not, a globalized Netbook VAIO and in any case more than 8 hours in trains, airplanes, metros, gangways, undergrounds, hallways, hotels and other beauties which compose the marvels of the transport and hotel companies. And that, every time, between visits.
And sometimes I wonder, knowing what we know, in the end who are the owners of the Global Castle; would it not be more efficient to return to the organization of the village? Return to those human conglomerates where people spoke the same language, celebrated the same divinities and harvested together in the same season the same fruits of the common land?
Would it not be more humane that all those executives and performers, who move through the world, only to be able to touch each other and share some of what happens to them/to us? Sometimes I wonder is that would not be one of many reasons which end up making middle-sized or large, Globalized and Universal companies unmanageable?
And suddenly I miss the image of that one Bruegel painting that I like so much, where so many are together and laugh, share, sing, dance. Sometimes I wonder is one day, and knowing that we know who are the Owners of the Global Castle, we would not end up deciding to return to the Middle Ages, taking with us a large load of soap and antibiotics for the trip.
And all this reflection after not having shown up for my appointment with you all with the post of Monday and after many hours hearing in my head the song by my very much admired Carlos Goñi: “yo solo quiero un tiempo pequeño….” (I only want to have a small time…)